Barclays Vision, Purpose, Mission and Values
Vision
To be the preferred provider of financial services and products, servicing our stakeholders, being our: Customers, Employees, Shareholders, Government and Society.
Purpose
To enable our customers to achieve their ambitions and by doing so deliver superior benefits to all stakeholders.
Mission
Ensure we:
- Put the customers at the centre of everything we do.
- Differentiate through superior service and competitive products.
- Continuously innovate
- Are brilliant at execution
- Have the best people and engage them in our business
- Lead by example
Values
- Value our people and threat them with fairness.
- Demonstrate integrity in all our actions.
- Strive to exceed the needs of our customers.
- Take responsibility for the quality of our work
- Display leadership in all we do
